Uptown

The brief

Uptown sits on E. Louisiana in historic downtown McKinney. The pitch is physical: most of the floor goes home the same day. A furniture site that looks like a catalog mill fights that story. This preview is paper, serif, and downtown logistics — parking, delivery, Sunday by appointment.

What shipped in the preview

• Identity that matches a store you can walk, not a marketplace you scroll
• Schema for a furniture store, hours, and local delivery questions
• Copy about same-day pickup that a model can quote without inventing policy
• Room for lighting, art, and gifts without burying the sofas

Status

Design preview — shown as craft, not as a sold engagement. Pair this with ads standup when the floor needs more than foot traffic from the square.